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Ardath Albee

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Related Topics: Content Marketing Journal, Marketing and Sales, SharePoint Archiving Journal

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Take My Customer Retention Survey

I'm presenting a session on creating a kick-butt customer retention content strategy at Content Marketing World (Register and Save $100) in September. I'd like to highlight some real-world input from B2B marketers.

Please take a couple of minutes to answer these 8 questions - I'd really appreciate it! And I'll also be posting about the results here and answering the questions asked by those who take the survey.

So far, questions submitted include:

  • What works best in B2B Tech for customer retention?
  • How do B2B and B2C differ in priorities?
  • What are best practices for evolving a customer retention program once lead gen is in place?

What would you like to have answered?

Please take the survey

Read the original blog entry...

More Stories By Ardath Albee

Ardath Albee, CEO & B2B Marketing Strategist of her firm Marketing Interactions, helps companies with complex sales increase and quantify marketing effectiveness by developing and executing interactive eMarketing strategies driven by compelling content.

Her book, eMarketing Strategies for the Complex Sale, was published by McGraw-Hill.

Her articles and blog posts have been used for university ezines, published in CRM Today, Selling Power, Rain Today and Enterprise CRM News. Marketing Profs has incorporated her blog posts into a number of their "Get to The Point" newsletters.